The below magazine layouts have clear grids which the images and text fit into and align to one another. This will be the case with the logo and text in my own booklet but the images will dominate the pages and spread across, and loosely fitting around the text. Hopefully the mixture of constraints of the grids and looseness of the images will have a visual appeal to them.

Above are some references ive found for Lonsdale for the content of the booklet. Telling the reader about them and then what they have to offer.

I find the above layouts more boring compared to the below designs. The shoes are being shown in a plain fashion unlike the adidas adverts which are much more eye engaging. The one i like most is where the shoe is being put into some sort of context to show the shoes function as well as simply taking a nice photo of the shoe by itself.

Rather than having all the illustrative background the shoe is brought into context, something which i prefer as a design. The cool colours still give the brand that 'trendy, cool' feeling.

The adidas designs give the text a lot of space. It isn't the key area on the page.The design highlights the shoe itself, trying to make it look 'trendy' The illustrative background tries to highlight the contemporary element of the shoe.

Since my new written brief is based on a publication advertising a brand of shoes i've begun to look at how other shoe brands advertise themselves in publications.