Like this trailer because of the build up. It starts calm and introduces us to the scenario, later it becomes tense and scary as we wonder what is in the woods. Id like to incorporate this kind of build up in my idents.

Looking at the type on these promotion posters for zombie films i like how they have a grainy effect, like dawn of the dead and 28 days later. Im unsure whether to use a typeface such as broken74 or manipulate a typeface like the ones used in the above posters to have a grainy rough look.

I wanted to make the point that by seeing the villain it isnt as scary. The previous videos ive looked at create suspense and draw us in by making us want to see whats going on basically. Once we've seen what it is we're looking for its not the same.

Again a simple idea. Tension is created by use of eerie audio. I particularly like how the camera very slowly zooms into particular points, by zooming in so slowly it creates suspense, we're expecting something to happen on screen as the camera focuses on a point.

Although this uses film which i cant do in my brief it shows how simplicity is enough to express the message. Its tense as we are drawn in closer to the wardrobe wondering whats inside.