Although this uses film which i cant do in my brief it shows how simplicity is enough to express the message. Its tense as we are drawn in closer to the wardrobe wondering whats inside.

The use of sound makes this ident work as a sci-fi genre. The music adds a sense of mysteriousness to the strange lights.

Similar to horror films the trailer gives us enough information so we know what the basic storyline is. Unlike the horror movie, the mist, pineapple express introduces us much more to the characters before we know anything about the storyline. Its the characters that make this film a comedy so the trailer needs to show us their personalities to show us its funny. Again though trailers are short and sweet, just giving enough information to make us want to see more.

This trailer for the mist is fantastics, the reason it works so well is because it makes us want to see more. The trailer gives us a taster of the story line, and of the horror which makes us want to see more.

Heres the ident for channel 4 from 1982. Thought it was quite amusing when we compare it to the idents channel 4 now uses. Simplicity isnt something that seems to be desired anymore. People would rather see something more cinematic then how simple geometric shapes can be pieced together to design.