I know we cant use music in our videos but its nice how image can show rhythm in this film as well as giving a sense a 3D.

Although this video doesnt deal with type it deals with spacial awareness very well. It optically makes us believe that the screen in front of us is 3d rather then 2d. Something which id like to have in my videos

Helvetica is used for the above too signs that communicate closed. This is my reason for using helvetica in my video clips. The letters are heavily kerned making clrity between words and letters easy, something i want to do too. I think my videos will be what then happens to the word which will communicate the message further rather then manipulating the word itself too much.

Love this film, was chuffed to find this