Similar to horror films the trailer gives us enough information so we know what the basic storyline is. Unlike the horror movie, the mist, pineapple express introduces us much more to the characters before we know anything about the storyline. Its the characters that make this film a comedy so the trailer needs to show us their personalities to show us its funny. Again though trailers are short and sweet, just giving enough information to make us want to see more.

This trailer for the mist is fantastics, the reason it works so well is because it makes us want to see more. The trailer gives us a taster of the story line, and of the horror which makes us want to see more.

Heres the ident for channel 4 from 1982. Thought it was quite amusing when we compare it to the idents channel 4 now uses. Simplicity isnt something that seems to be desired anymore. People would rather see something more cinematic then how simple geometric shapes can be pieced together to design.

I know we cant use music in our videos but its nice how image can show rhythm in this film as well as giving a sense a 3D.

Although this video doesnt deal with type it deals with spacial awareness very well. It optically makes us believe that the screen in front of us is 3d rather then 2d. Something which id like to have in my videos

Helvetica is used for the above too signs that communicate closed. This is my reason for using helvetica in my video clips. The letters are heavily kerned making clrity between words and letters easy, something i want to do too. I think my videos will be what then happens to the word which will communicate the message further rather then manipulating the word itself too much.

Love this film, was chuffed to find this